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Augmented Sense Technologies was formed in 2019 to pursue opportunities in embedded sensors, the IoT and wearable electronics, burgeoning fields fueled by some really cool innovations. AST is currently on the 5th iteration of the hardware which will culminate in transfer to production and manufacturing pilot. We are based in the Salt Lake City, Utah area.


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Experienced, well-rounded, & passionate.

We have an experienced and well-rounded team with a proven track record, and we’re really passionate about what we’re doing.


Founder & CEO


A self-described geek, open source evangelist, STEM advocate and technology wonk, Tony Dobaj has been developing electromechanical gadgets for around 35 years for such companies as Boeing, Nokia and IDEXX to name a few.

He formed Gadgettronix in 2010 to pursue opportunities in the IoT and wearable electronics, a burgeoning field fueled by some really cool innovations.

He got his start in the entrepreneurial community in the mid 90’s looking over his father’s shoulder while he founded Mrazek Cycles, a boutique mountain bike company that differentiated itself from others in the heyday of the mountain bike craze by having a unique look at feel based upon the designer’s affection for Samurai swords. He still rides his 15-year-old Mrazek and uses it for inspiration daily. He is really excited about bringing the two life aspects about which he is most passionate, outdoor activities and technology, together to enhance the experience and improve safety.



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A creative, enthusiastic, Business Development Executive with a proven track record of accomplishments in planning and leading product development teams, product positioning and branding strategies in support of business goals and objectives.

35+ years in technical product development, operations, marketing, and global business management with companies such as Bio-Rad Labs, Pfizer and 3+ successful startups 

Able to cultivate proven gains in both revenue and brand recognition. Demonstrated success driving growth of target markets through analyzing business trends and developing strategic plans within budget to ensure corporate objectives are achieved.

Proven leader with excellent communication skills proven by the ability to successfully manage product launches while managing individuals with diverse backgrounds.



Craig has been the Chief Operating Officer COO/EVP and minority owner of BTI Events and now with GLOBAL USP.

He has specialized in sports–related corporate relationships, partnerships and media integration for nearly 20 years. He has solidified relationships for the broadcasting of international media into the North American markets, and for streaming of content worldwide.

Key programming partners include ESPN, CBS Sports Network, NBC, Fox Sports, YouTube and UStream. Previously, Craig served as Vice President for Business Development for the broadcast media technology firm, Sportvision, best known for inventing the virtual yellow line in NFL broadcasts and NASCAR enhancements.

He has established extensive media relationships and sponsorship deals with industry leaders such as Yahoo!, AOL, EA Sports, Sega, Compaq, ESPN, USA Today, Sportsline, NBA, NFL, NASCAR, and many national sponsors.





Jess is one of those rare individuals that can live comfortably and capably both in the technical and business world. He is a subject matter expert in RF and analog electronics, has an MBA, was a director at Trimble Navigation, is an entrepreneur in the IoT, and now is advising Gadgettronix.



Bryce Randle is currently an Owner/Partner in Spoked Solutions, an inventions and intellectual property company within and outside of the oil & gas industry.  He is also an entrepreneur, managing member in several small investment groups, and a direct supporter of multiple startups within the United States.

With over 20 years of experience in the energy industry, Bryce has worked in offshore environments spanning the Gulf of Mexico, Caribbean, and Caspian Sea. Bryce was born in Chicago and from an early age had an inkling he wanted to make the jump to participate in non-traditional sports. Now residing in Colorado, boarding and pedaling in all facets feed his hunger.

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